Meaning in Ambient Media Advertising: A Critical Discourse Analysis Approach ( Case Study : Miracle Aesthetic Clinic Ambient Media Advertisement)

Murwonugroho, Wegig and Piliang, Yasraf Amir (2015) Meaning in Ambient Media Advertising: A Critical Discourse Analysis Approach ( Case Study : Miracle Aesthetic Clinic Ambient Media Advertisement). International Journal of Social Sciences, 05 (06). pp. 61-69. ISSN 2307-227X

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Abstract

Meaning does not contained in advertisements' visual signs, it is inside the mind of the beholder. References that have read or expreriences that have been passed will construct context which affects the depth of meaning. The signification purported to ambient media as an advertisement alternative affected by the environment of the ambient media. Physical environment as well as human action became the part of ambient media's visual element. Right now , the significant is not bound by the advertisement media as a sole object, but is being correlated with the advertisement field where the ambient media being placed.Miracle Aesthetic Clinic's " faceless" ambient media being visually reprensented in a hyperbolic-contradictive way by sinking a woman's face through a wall or a table top. Generally, face is the commodity in advertising, moreover in facial treatment commercial services. Responses from the target audiences are : some of them approached, some just curious about what happened with the model, and some of the target audiences frightened and left the ambient media. This critical analysis discourse study shows that the quality of participative responses by the target audiences shown depth to the formed signification.

Item Type: Article
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Art and Design > Undergraduate Program in Visual Comnunication Design
Depositing User: FSRD Trisakti
Date Deposited: 26 Jul 2017 07:41
Last Modified: 07 Oct 2017 07:10
URI: http://libprint.trisakti.ac.id/id/eprint/38

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